In the United States, Gen Z were most interested in buying sustainable fashion. As of February 2021, 34 percent of Gen Z claimed that they would buy more sustainable apparel if it was widely available.
More information on this topic can be found in the report on the sustainable consumption of generations.
Share of consumers who would buy more sustainable fashion items if they were more widely available in the United States as of 2021, by generation
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Statista. (July 15, 2021). Share of consumers who would buy more sustainable fashion items if they were more widely available in the United States as of 2021, by generation [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1276251/importance-of-availability-of-sustainable-fashion-consumers-in-the-us/
Statista. "Share of consumers who would buy more sustainable fashion items if they were more widely available in the United States as of 2021, by generation." Chart. July 15, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1276251/importance-of-availability-of-sustainable-fashion-consumers-in-the-us/
Statista. (2021). Share of consumers who would buy more sustainable fashion items if they were more widely available in the United States as of 2021, by generation. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1276251/importance-of-availability-of-sustainable-fashion-consumers-in-the-us/
Statista. "Share of Consumers Who Would Buy More Sustainable Fashion Items If They Were More Widely Available in The United States as of 2021, by Generation." Statista, Statista Inc., 15 Jul 2021, https://www.statista.com/statistics/1276251/importance-of-availability-of-sustainable-fashion-consumers-in-the-us/
Statista, Share of consumers who would buy more sustainable fashion items if they were more widely available in the United States as of 2021, by generation Statista, https://www.statista.com/statistics/1276251/importance-of-availability-of-sustainable-fashion-consumers-in-the-us/ (last visited December 21, 2024)
Share of consumers who would buy more sustainable fashion items if they were more widely available in the United States as of 2021, by generation [Graph], Statista, July 15, 2021. [Online]. Available: https://www.statista.com/statistics/1276251/importance-of-availability-of-sustainable-fashion-consumers-in-the-us/
