Preferred flavor in Japan 2024

Published by C. Diep, Jun 10, 2024

The most popular taste among Japanese consumers was sweetness as revealed in a survey conducted in January 2024. Among flavor combinations, sweet and spicy was the go-to for 9.6 percent of respondents.

Most preferred food taste in Japan as of January 2024

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Release date

April 2024

Region

Japan

Survey time period

January 1 to 5, 2024

Number of respondents

9,370 respondents

Age group

10-79 years

Special properties

only one answer was allowed

Method of interview

Online panel

Supplementary notes

Original question: "Which taste is the one you tend to choose?"

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Statistics on " Condiments and seasonings in Japan "

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Other statistics that may interest you Condiments and seasonings in Japan

Overview

5

Seasonings

6

Sauces

5

Other condiments

4

Major companies

4

Consumer behavior

5

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Topics

Condiments and seasonings in JapanFood retail in JapanSnack foods in JapanState of health in JapanEating behavior in Japan
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