Jewelry online sales share in Russia H2 2020-H1 2021, by store type

Published by A. Melkadze, Nov 16, 2022
Specialized jewelry retailers accounted for over 70 percent of online sales of jewelry in Russia between the second half of 2020 and the first half of 2021. Universal marketplaces made up roughly one fifth of total online jewelry sales in that timeframe.

Distribution of online sales volume of jewelry in Russia from 2nd half 2020 to 1st half 2021, by type of store

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Release date

November 2021

Region

Russia

Survey time period

H2 2020 to H1 2021

Supplementary notes

Sales in monetary terms.

The study is about the segment of online jewelry and watches, excluding online retailers specializing in costume jewelry.
Sector statistics are provided for 16 jewelry and watch stores, including 14 online stores that are among top-1000 largest Russian online stores in terms of online orders, and the 2 largest universal marketplaces - Wildberries.ru and Ozon.ru.
Only sales of jewelry and watches of Russian retailers in Russia were taken into consideration, excluding export sales.

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