Most popular high street apparel brands in the UK based on Buzz scores 2021

Published by
P. Smith,
Dec 5, 2023
Among the UK-based high street apparel brands, Marks & Spencer was the most popular brand with fashion shoppers in 2021, based on overall Buzz scores. Receiving an overall score of 15 percent, Marks & Spencer was clearly ahead of other high street retailers, such as Next, Clarks, and New Look.

Leading high street apparel brands in the United Kingdom (UK) in 2021, based on Buzz score

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Sources

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Release date

November 2021

Region

United Kingdom

Survey time period

July to August 2021

Number of respondents

2,000*

Age group

18 years and older

Special properties

shopped for fashion in the past three months

Supplementary notes

* The age and gender breakdown of the sample was given as follows:
49% of respondents were male, 51% female.

** The source adds the following information: "A 'Buzz Score' represents the sentiment consumers hold towards them. Positive and negative sentiment is netted off against each other to give an overall score."

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