According to a May 2021 survey of short-video viewers in the United States, 65 percent of respondents reported watching non-TV video content on YouTube. Social media market leader Facebook also featured among the most used platforms to watch this type of video content, while only 35 percent of respondents indicated TikTok as their to-go platform to watch non-TV video content.
Most used platform to watch non-TV video content according to short-form video audiences in the United States as of May 2021
users who watch short-form video content at least a couple times per week
Supplementary notes
According to the source, short form video includes: "non-TV content, includes short clips, user-generated content, video game livestreams, and video on social media."
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eMarketer. (November 8, 2021). Most used platform to watch non-TV video content according to short-form video audiences in the United States as of May 2021 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1276019/top-platforms-short-video-content-us-short-video-audience/
eMarketer. "Most used platform to watch non-TV video content according to short-form video audiences in the United States as of May 2021." Chart. November 8, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1276019/top-platforms-short-video-content-us-short-video-audience/
eMarketer. (2021). Most used platform to watch non-TV video content according to short-form video audiences in the United States as of May 2021. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1276019/top-platforms-short-video-content-us-short-video-audience/
eMarketer. "Most Used Platform to Watch Non-tv Video Content According to Short-form Video Audiences in The United States as of May 2021." Statista, Statista Inc., 8 Nov 2021, https://www.statista.com/statistics/1276019/top-platforms-short-video-content-us-short-video-audience/
eMarketer, Most used platform to watch non-TV video content according to short-form video audiences in the United States as of May 2021 Statista, https://www.statista.com/statistics/1276019/top-platforms-short-video-content-us-short-video-audience/ (last visited November 22, 2024)
Most used platform to watch non-TV video content according to short-form video audiences in the United States as of May 2021 [Graph], eMarketer, November 8, 2021. [Online]. Available: https://www.statista.com/statistics/1276019/top-platforms-short-video-content-us-short-video-audience/
