During a survey conducted among local advertisers in the United States in September 2021, 37 percent of respondents said they would budget an increase in advertising spending in 2022. Around half of respondents said they would budget the same amount as in 2021, while 10 percent said they would budget a decrease.
Planned changes in advertising spending among local advertisers in the United States in 2022
Survey question: "As you think about your advertising plans for next year (2022), based on what you know right now, which best describes how you feel? How confident are you in making that prediction?"
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Borrell Associates. (October 5, 2021). Planned changes in advertising spending among local advertisers in the United States in 2022 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1275994/change-local-advertising-usa/
Borrell Associates. "Planned changes in advertising spending among local advertisers in the United States in 2022." Chart. October 5, 2021. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1275994/change-local-advertising-usa/
Borrell Associates. (2021). Planned changes in advertising spending among local advertisers in the United States in 2022. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1275994/change-local-advertising-usa/
Borrell Associates. "Planned Changes in Advertising Spending among Local Advertisers in The United States in 2022." Statista, Statista Inc., 5 Oct 2021, https://www.statista.com/statistics/1275994/change-local-advertising-usa/
Borrell Associates, Planned changes in advertising spending among local advertisers in the United States in 2022 Statista, https://www.statista.com/statistics/1275994/change-local-advertising-usa/ (last visited October 02, 2024)
Planned changes in advertising spending among local advertisers in the United States in 2022 [Graph], Borrell Associates, October 5, 2021. [Online]. Available: https://www.statista.com/statistics/1275994/change-local-advertising-usa/