According to a survey among two thousand Chinese consumers in October 2021, the majority of respondents from first-tier cities said the exclusive discounts and gifts were the leading attribute that attracted them to use live commerce. Meanwhile, around 41 percent of respondents from tier-2 cities said they use live streaming commerce to explore new local products.
Leading features which attracted consumers to use live commerce in China as of October 2021, by city tier
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AlixPartners. (October 28, 2021). Leading features which attracted consumers to use live commerce in China as of October 2021, by city tier [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1275976/china-most-popular-attributes-of-livestreaming-shopping/
AlixPartners. "Leading features which attracted consumers to use live commerce in China as of October 2021, by city tier." Chart. October 28, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1275976/china-most-popular-attributes-of-livestreaming-shopping/
AlixPartners. (2021). Leading features which attracted consumers to use live commerce in China as of October 2021, by city tier. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1275976/china-most-popular-attributes-of-livestreaming-shopping/
AlixPartners. "Leading Features Which Attracted Consumers to Use Live Commerce in China as of October 2021, by City Tier." Statista, Statista Inc., 28 Oct 2021, https://www.statista.com/statistics/1275976/china-most-popular-attributes-of-livestreaming-shopping/
AlixPartners, Leading features which attracted consumers to use live commerce in China as of October 2021, by city tier Statista, https://www.statista.com/statistics/1275976/china-most-popular-attributes-of-livestreaming-shopping/ (last visited December 22, 2024)
Leading features which attracted consumers to use live commerce in China as of October 2021, by city tier [Graph], AlixPartners, October 28, 2021. [Online]. Available: https://www.statista.com/statistics/1275976/china-most-popular-attributes-of-livestreaming-shopping/
