Black Friday: expected spending by channel in the United Kingdom (UK) 2019-2024

Published by
Tugba Sabanoglu,
Nov 12, 2024

The share of online spending over the course of Black Friday weekend spending in the United Kingdom (UK) had a considerable growth in 2020 and constituted 60 percent of total spending. It peaked at 62.7 percent in 2021, but by 2024 offline spending is expected to reclaim some of this share, rising to nearly 47 percent.

Distribution of expected spending over Black Friday weekend in the United Kingdom (UK) from 2019 to 2023, with a forecast for 2024, by channel

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Release date

November 2024

Region

United Kingdom

Survey time period

2019 to 2024

Supplementary notes

Figures for 2024 are forecast spending for Black Friday, Saturday, Sunday and Cyber Monday.

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