According to a survey among two thousand Chinese consumers in October 2021, residents of the first-tier cities planned on spending on average 25 percent of their total Singles' Day budgets on live commerce. In comparison, live streaming only accounted for 18 percent of the expected Singles' Day sale spending of those who live in tier-3 and tier-4 cities.
Expected share of expenditure via livestreaming shopping in total Singles' Day spending among Chinese consumers as of October 2021, by city tier
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AlixPartners. (October 28, 2021). Expected share of expenditure via livestreaming shopping in total Singles' Day spending among Chinese consumers as of October 2021, by city tier [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1275950/china-livestreaming-expenditure-in-singles-day-sales-spending-by-city-tier/
AlixPartners. "Expected share of expenditure via livestreaming shopping in total Singles' Day spending among Chinese consumers as of October 2021, by city tier." Chart. October 28, 2021. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1275950/china-livestreaming-expenditure-in-singles-day-sales-spending-by-city-tier/
AlixPartners. (2021). Expected share of expenditure via livestreaming shopping in total Singles' Day spending among Chinese consumers as of October 2021, by city tier. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1275950/china-livestreaming-expenditure-in-singles-day-sales-spending-by-city-tier/
AlixPartners. "Expected Share of Expenditure via Livestreaming Shopping in Total Singles' Day Spending among Chinese Consumers as of October 2021, by City Tier." Statista, Statista Inc., 28 Oct 2021, https://www.statista.com/statistics/1275950/china-livestreaming-expenditure-in-singles-day-sales-spending-by-city-tier/
AlixPartners, Expected share of expenditure via livestreaming shopping in total Singles' Day spending among Chinese consumers as of October 2021, by city tier Statista, https://www.statista.com/statistics/1275950/china-livestreaming-expenditure-in-singles-day-sales-spending-by-city-tier/ (last visited December 30, 2024)
Expected share of expenditure via livestreaming shopping in total Singles' Day spending among Chinese consumers as of October 2021, by city tier [Graph], AlixPartners, October 28, 2021. [Online]. Available: https://www.statista.com/statistics/1275950/china-livestreaming-expenditure-in-singles-day-sales-spending-by-city-tier/
