According to a survey among two thousand Chinese consumers in October 2021, around 88 percent of respondents from the first-tier cities planned on spending via live commerce during the Singles' Day sales in 2021. In comparison, only 79 percent of respondents who live in tier-3 and tier-4 cities planned to use live commerce this year.
Share of consumers who planned to spend via livestreaming commerce during Singles' Day sales as of October 2021, by city tier
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AlixPartners. (October 28, 2021). Share of consumers who planned to spend via livestreaming commerce during Singles' Day sales as of October 2021, by city tier [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1275946/china-usage-of-live-commerce-during-singles-day-sales-by-city-tier/
AlixPartners. "Share of consumers who planned to spend via livestreaming commerce during Singles' Day sales as of October 2021, by city tier." Chart. October 28, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1275946/china-usage-of-live-commerce-during-singles-day-sales-by-city-tier/
AlixPartners. (2021). Share of consumers who planned to spend via livestreaming commerce during Singles' Day sales as of October 2021, by city tier. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1275946/china-usage-of-live-commerce-during-singles-day-sales-by-city-tier/
AlixPartners. "Share of Consumers Who Planned to Spend via Livestreaming Commerce during Singles' Day Sales as of October 2021, by City Tier." Statista, Statista Inc., 28 Oct 2021, https://www.statista.com/statistics/1275946/china-usage-of-live-commerce-during-singles-day-sales-by-city-tier/
AlixPartners, Share of consumers who planned to spend via livestreaming commerce during Singles' Day sales as of October 2021, by city tier Statista, https://www.statista.com/statistics/1275946/china-usage-of-live-commerce-during-singles-day-sales-by-city-tier/ (last visited December 21, 2024)
Share of consumers who planned to spend via livestreaming commerce during Singles' Day sales as of October 2021, by city tier [Graph], AlixPartners, October 28, 2021. [Online]. Available: https://www.statista.com/statistics/1275946/china-usage-of-live-commerce-during-singles-day-sales-by-city-tier/
