Match Group: paid users 2024

Match Group, a leader in online dating platforms, has experienced a shift in its user base over the past two years. In the third quarter of 2024, the company reported approximately 15.2 million paid users, down from a peak of 16.5 million in the third quarter of 2022. Despite this decline in paid users, Match Group's revenue has continued to grow, reaching a record high of 895 million U.S. dollars in the same quarter of 2024.

Regional distribution of paid subscribers

Match Group's paid subscriber base is not evenly distributed across global regions. As of the second quarter of 2024, the Americas led with nearly seven million paying subscribers, followed by Europe with 4.4 million, and the Asia Pacific region with 3.6 million. This regional breakdown provides insight into where Match Group's services, including popular platforms like Tinder, Match.com, and OkCupid, are most widely adopted and monetized.

Tinder's dominance in the dating app market

Tinder, Match Group's flagship app, continues to dominate the dating app market. In November 2024, Tinder generated over 8.2 million downloads globally across the Apple App Store and Google Play Store. The app's popularity is further evidenced by its financial performance, as it was the highest-grossing dating app worldwide in 2024, generating approximately one billion U.S. dollars in revenue. This success underscores Tinder's significant contribution to Match Group's overall performance and its ability to monetize its user base effectively.

Number of paid users registered to the Match Group from 2nd quarter 2020 to 3rd quarter 2024 (in 1,000s)

Characteristic	Number of paid users in thousands
Q3 '24	15,214
Q2 '24	14,841
Q1 '24	14,930
Q4 '23	15,186
Q3 '23	15,712
Q2 '23	15,630
Q1 '23	15,874
Q4 '22	16,065
Q3 '22	16,548
Q2 '22	16,395
Q1 '22	16,334
Q4 '21	16,249
Q3 '21	16,303

02,5005,0007,50010,00012,50015,00017,50020,000

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Release date

November 2024

More information

Region

Worldwide

Survey time period

Q2 2020 to Q2 2024

Special properties

total payers, including those who made only à la carte purchases.

Supplementary notes

No data available for missing quarters.
From the second quarter 2021, Match Group reports 'payers" instead of "subscribers": "rather than presenting Average Subscribers and Average Revenue per Subscriber (“ARPU”), we now present Payers and Revenue Per Payer (“RPP”) (as defined below). Unlike Average Subscribers, which included only users who purchase a subscription and were counted on a daily basis, Payers include all users from whom we earn revenue (including those who make only à la carte purchases) and are counted as unique users in a given month. Similarly, ARPU was a daily metric and included Direct Revenue sourced from subscribers only, whereas RPP is a monthly metric and includes all Direct Revenue. We believe that Payers and RPP, which account for non-subscriber users and the associated revenue, is more useful in evaluating the performance of our business."

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