Match Group: paid users 2024

In the third quarter of 2024, the Match Group's number of paid users count amounted to approximately 15.2 million. In the third quarter of 2022, this figure stood at a peak of 16.5 million users. Match Group, formerly owned by IAC, owns and operates online dating platforms such as the eponymous Match.com, OkCupid, Tinder, PlentyofFish and others.

Number of paid users registered to the Match Group from 2nd quarter 2020 to 3rd quarter 2024 (in 1,000s)

Characteristic	Number of paid users in thousands
Q3 '24	15,214
Q2 '24	14,841
Q1 '24	14,930
Q4 '23	15,186
Q3 '23	15,712
Q2 '23	15,630
Q1 '23	15,874
Q4 '22	16,065
Q3 '22	16,548
Q2 '22	16,395
Q1 '22	16,334
Q4 '21	16,249
Q3 '21	16,303
Q2 '21	14,969
Q1 '21	14,417
Q4 '20	14,161
Q3 '20	14,026
Q2 '20	13,005

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Release date

November 2024

More information

Region

Worldwide

Survey time period

Q2 2020 to Q2 2024

Special properties

total payers, including those who made only à la carte purchases.

Supplementary notes

No data available for missing quarters.
From the second quarter 2021, Match Group reports 'payers" instead of "subscribers": "rather than presenting Average Subscribers and Average Revenue per Subscriber (“ARPU”), we now present Payers and Revenue Per Payer (“RPP”) (as defined below). Unlike Average Subscribers, which included only users who purchase a subscription and were counted on a daily basis, Payers include all users from whom we earn revenue (including those who make only à la carte purchases) and are counted as unique users in a given month. Similarly, ARPU was a daily metric and included Direct Revenue sourced from subscribers only, whereas RPP is a monthly metric and includes all Direct Revenue. We believe that Payers and RPP, which account for non-subscriber users and the associated revenue, is more useful in evaluating the performance of our business."

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