In a survey conducted in September 2021 among adults in the United States, it was found that 39 percent of respondents aged 55 years and older visited a brand's website after seeing a relevant ad about it on apps. However, the same was true for 23 percent of 1-34-year-olds.
Leading actions taken after seeing relevant advertising in mobile apps according to adults in the United States as of September 2021, by age group
Characteristic
18-34 years
35-54 years
55+ years
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InMobi. (October 29, 2021). Leading actions taken after seeing relevant advertising in mobile apps according to adults in the United States as of September 2021, by age group [Graph]. In Statista. Retrieved July 05, 2024, from https://www.statista.com/statistics/1275899/leading-actions-taken-seeing-relevant-ads-us-age/
InMobi. "Leading actions taken after seeing relevant advertising in mobile apps according to adults in the United States as of September 2021, by age group." Chart. October 29, 2021. Statista. Accessed July 05, 2024. https://www.statista.com/statistics/1275899/leading-actions-taken-seeing-relevant-ads-us-age/
InMobi. (2021). Leading actions taken after seeing relevant advertising in mobile apps according to adults in the United States as of September 2021, by age group. Statista. Statista Inc.. Accessed: July 05, 2024. https://www.statista.com/statistics/1275899/leading-actions-taken-seeing-relevant-ads-us-age/
InMobi. "Leading Actions Taken after Seeing Relevant Advertising in Mobile Apps According to Adults in The United States as of September 2021, by Age Group." Statista, Statista Inc., 29 Oct 2021, https://www.statista.com/statistics/1275899/leading-actions-taken-seeing-relevant-ads-us-age/
InMobi, Leading actions taken after seeing relevant advertising in mobile apps according to adults in the United States as of September 2021, by age group Statista, https://www.statista.com/statistics/1275899/leading-actions-taken-seeing-relevant-ads-us-age/ (last visited July 05, 2024)
Leading actions taken after seeing relevant advertising in mobile apps according to adults in the United States as of September 2021, by age group [Graph], InMobi, October 29, 2021. [Online]. Available: https://www.statista.com/statistics/1275899/leading-actions-taken-seeing-relevant-ads-us-age/