In a September 2021 survey of adults in the United States, it was found that 37 percent of responding women said they visited a brand's website after seeing a relevant ad about it on apps. In comparison, the same was true for 28 percent of responding men.
Leading actions taken after seeing a relevant ad in mobile apps according to adults in the United States as of September 2021, by gender
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InMobi. (October 29, 2021). Leading actions taken after seeing a relevant ad in mobile apps according to adults in the United States as of September 2021, by gender [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/1275770/leading-actions-taken-seeing-relevant-ads-types-us-gender/
InMobi. "Leading actions taken after seeing a relevant ad in mobile apps according to adults in the United States as of September 2021, by gender." Chart. October 29, 2021. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/1275770/leading-actions-taken-seeing-relevant-ads-types-us-gender/
InMobi. (2021). Leading actions taken after seeing a relevant ad in mobile apps according to adults in the United States as of September 2021, by gender. Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/1275770/leading-actions-taken-seeing-relevant-ads-types-us-gender/
InMobi. "Leading Actions Taken after Seeing a Relevant Ad in Mobile Apps According to Adults in The United States as of September 2021, by Gender." Statista, Statista Inc., 29 Oct 2021, https://www.statista.com/statistics/1275770/leading-actions-taken-seeing-relevant-ads-types-us-gender/
InMobi, Leading actions taken after seeing a relevant ad in mobile apps according to adults in the United States as of September 2021, by gender Statista, https://www.statista.com/statistics/1275770/leading-actions-taken-seeing-relevant-ads-types-us-gender/ (last visited September 26, 2024)
Leading actions taken after seeing a relevant ad in mobile apps according to adults in the United States as of September 2021, by gender [Graph], InMobi, October 29, 2021. [Online]. Available: https://www.statista.com/statistics/1275770/leading-actions-taken-seeing-relevant-ads-types-us-gender/