Leading reactions of adults to relevant ads in mobile apps in the U.S. 2021

Published by Statista Research Department, Jan 10, 2023
In a survey held in September 2021 in the United States, it was found that 16 percent of respondents opened or downloaded a brand's app after seeing a relevant ad about it in an app. However, 32 percent of adults said they did nothing after seeing relevant mobile app ads.

Leading actions taken after seeing relevant advertising in mobile apps according to adults in the United States as of September 2021

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Release date

October 2021

Region

United States

Survey time period

September 22, 2021

Number of respondents

1,388 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: "After seeing and interacting with an ad for a product that interests you, what action do you usually take?"

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Topics

Mobile advertising and marketing in the U.S. Mobile internet usage in the United StatesMobile app monetizationMobile commerce in the United StatesDigital advertising in the U.S.
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