During a 2021 survey, more than half (55 percent) of online shoppers in Spain said they used Amazon as a source of shopping inspiration. In addition, 32 percent said they used search engines, while 27 percent named brand sites.
Leading sources of inspiration for online shoppers in Spain as of April 2021
Characteristic
Share of respondents
Amazon
55%
Search engines
32%
Brand sites
27%
Created with Highcharts 7.2.2Share of respondents55%55%32%32%27%27%AmazonSearch enginesBrand sites
0%10%20%30%40%50%60%70%
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The study included a total of 28,426 consumers in the following 17 countries:
- Europe: United Kingdom, Spain, France, Netherlands, Germany.
- APAC: China, Japan, Thailand, Indonesia, Australia, India, Australia, India.
- LATAM: Brazil, Argentina, Mexico, Colombia, Mexico, Colombia.
- USA.
- UAE.
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Wunderman Thompson Commerce. (July 2, 2021). Leading sources of inspiration for online shoppers in Spain as of April 2021 [Graph]. In Statista. Retrieved February 25, 2025, from https://www.statista.com/statistics/1275715/online-shoppers-sources-of-inspiration-spain/
Wunderman Thompson Commerce. "Leading sources of inspiration for online shoppers in Spain as of April 2021." Chart. July 2, 2021. Statista. Accessed February 25, 2025. https://www.statista.com/statistics/1275715/online-shoppers-sources-of-inspiration-spain/
Wunderman Thompson Commerce. (2021). Leading sources of inspiration for online shoppers in Spain as of April 2021. Statista. Statista Inc.. Accessed: February 25, 2025. https://www.statista.com/statistics/1275715/online-shoppers-sources-of-inspiration-spain/
Wunderman Thompson Commerce. "Leading Sources of Inspiration for Online Shoppers in Spain as of April 2021." Statista, Statista Inc., 2 Jul 2021, https://www.statista.com/statistics/1275715/online-shoppers-sources-of-inspiration-spain/
Wunderman Thompson Commerce, Leading sources of inspiration for online shoppers in Spain as of April 2021 Statista, https://www.statista.com/statistics/1275715/online-shoppers-sources-of-inspiration-spain/ (last visited February 25, 2025)
Leading sources of inspiration for online shoppers in Spain as of April 2021 [Graph], Wunderman Thompson Commerce, July 2, 2021. [Online]. Available: https://www.statista.com/statistics/1275715/online-shoppers-sources-of-inspiration-spain/
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