Amazon outperformed search engines and retailer sites when it comes to inspiring online shopping by UK shoppers in 2022. According to a survey, almost half (47 percent) of respondents found inspiration from Jeff Bezos' platform. In addition, 32 percent of British consumers surveyed reported using search engines, while 25 percent cited retailer sites.
Leading sources of inspiration for online shoppers in the United Kingdom (UK) as of April 2022
The study was conducted in the following 18 countries:
- Europe: United Kingdom, Spain, France, Netherlands, Germany.
- APAC: China, Japan, Thailand, Indonesia, Australia, India.
- LATAM: Brazil, Argentina, Mexico, Colombia.
- USA.
- UAE.
- South Africa.
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Wunderman Thompson Commerce. (July 2, 2021). Leading sources of inspiration for online shoppers in the United Kingdom (UK) as of April 2022 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1275711/online-shoppers-sources-of-inspiration-in-uk/
Wunderman Thompson Commerce. "Leading sources of inspiration for online shoppers in the United Kingdom (UK) as of April 2022." Chart. July 2, 2021. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1275711/online-shoppers-sources-of-inspiration-in-uk/
Wunderman Thompson Commerce. (2021). Leading sources of inspiration for online shoppers in the United Kingdom (UK) as of April 2022. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1275711/online-shoppers-sources-of-inspiration-in-uk/
Wunderman Thompson Commerce. "Leading Sources of Inspiration for Online Shoppers in The United Kingdom (Uk) as of April 2022." Statista, Statista Inc., 2 Jul 2021, https://www.statista.com/statistics/1275711/online-shoppers-sources-of-inspiration-in-uk/
Wunderman Thompson Commerce, Leading sources of inspiration for online shoppers in the United Kingdom (UK) as of April 2022 Statista, https://www.statista.com/statistics/1275711/online-shoppers-sources-of-inspiration-in-uk/ (last visited October 31, 2024)
Leading sources of inspiration for online shoppers in the United Kingdom (UK) as of April 2022 [Graph], Wunderman Thompson Commerce, July 2, 2021. [Online]. Available: https://www.statista.com/statistics/1275711/online-shoppers-sources-of-inspiration-in-uk/
