In a September 2021 survey of adults in the United States it was found that 14 percent of responding women said they preferred banner ads in mobile apps. The same was true for 21 percent of male respondents. However, as much as 50 percent and 38 percent of female and male adults respectively favored none of the type of ads included in the survey.
Leading types of mobile app advertising preferred by adults in the United States as of September 2021, by gender
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InMobi. (October 29, 2021). Leading types of mobile app advertising preferred by adults in the United States as of September 2021, by gender [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1275658/leading-types-mobile-app-ads-preferred-us-gender/
InMobi. "Leading types of mobile app advertising preferred by adults in the United States as of September 2021, by gender." Chart. October 29, 2021. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1275658/leading-types-mobile-app-ads-preferred-us-gender/
InMobi. (2021). Leading types of mobile app advertising preferred by adults in the United States as of September 2021, by gender. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1275658/leading-types-mobile-app-ads-preferred-us-gender/
InMobi. "Leading Types of Mobile App Advertising Preferred by Adults in The United States as of September 2021, by Gender." Statista, Statista Inc., 29 Oct 2021, https://www.statista.com/statistics/1275658/leading-types-mobile-app-ads-preferred-us-gender/
InMobi, Leading types of mobile app advertising preferred by adults in the United States as of September 2021, by gender Statista, https://www.statista.com/statistics/1275658/leading-types-mobile-app-ads-preferred-us-gender/ (last visited October 02, 2024)
Leading types of mobile app advertising preferred by adults in the United States as of September 2021, by gender [Graph], InMobi, October 29, 2021. [Online]. Available: https://www.statista.com/statistics/1275658/leading-types-mobile-app-ads-preferred-us-gender/