According to recent survey of Indian over-the-top (OTT) consumers, 56 percent of the respondents stated that if they could create a 'perfect' bundle of subscriptions, they were more likely to pay more for on-demand TV series that are worthy of binge watching. 45 percent respondents stated that they were more likely to pay more for on-demand fitness classes with a celebrity trainer.
Factors influencing consumer willingness to pay more for a 'perfect' bundle of subscriptions in India as of September 2021
Survey question: "If you could create a ‘perfect’ bundle of your subscriptions, would
you pay more to include any of the below, either live, on-demand, or both?"
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Amdocs. (September 22, 2021). Factors influencing consumer willingness to pay more for a 'perfect' bundle of subscriptions in India as of September 2021 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1275541/india-reasons-to-pay-more-for-a-bundle-of-subscription/
Amdocs. "Factors influencing consumer willingness to pay more for a 'perfect' bundle of subscriptions in India as of September 2021." Chart. September 22, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1275541/india-reasons-to-pay-more-for-a-bundle-of-subscription/
Amdocs. (2021). Factors influencing consumer willingness to pay more for a 'perfect' bundle of subscriptions in India as of September 2021. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1275541/india-reasons-to-pay-more-for-a-bundle-of-subscription/
Amdocs. "Factors Influencing Consumer Willingness to Pay More for a 'perfect' Bundle of Subscriptions in India as of September 2021." Statista, Statista Inc., 22 Sep 2021, https://www.statista.com/statistics/1275541/india-reasons-to-pay-more-for-a-bundle-of-subscription/
Amdocs, Factors influencing consumer willingness to pay more for a 'perfect' bundle of subscriptions in India as of September 2021 Statista, https://www.statista.com/statistics/1275541/india-reasons-to-pay-more-for-a-bundle-of-subscription/ (last visited January 08, 2025)
Factors influencing consumer willingness to pay more for a 'perfect' bundle of subscriptions in India as of September 2021 [Graph], Amdocs, September 22, 2021. [Online]. Available: https://www.statista.com/statistics/1275541/india-reasons-to-pay-more-for-a-bundle-of-subscription/
