Primary reasons to pay more for a bundle of subscription India 2021

Published by
Tanushree Basuroy
,
Jun 8, 2023
According to recent survey of Indian over-the-top (OTT) consumers, 56 percent of the respondents stated that if they could create a 'perfect' bundle of subscriptions, they were more likely to pay more for on-demand TV series that are worthy of binge watching. 45 percent respondents stated that they were more likely to pay more for on-demand fitness classes with a celebrity trainer.

Factors influencing consumer willingness to pay more for a 'perfect' bundle of subscriptions in India as of September 2021

CharacteristicShare of respondents
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Showing entries 1 to 4 (4 entries in total)
Statistic: Factors influencing consumer willingness to pay more for a 'perfect' bundle of subscriptions in India as of September 2021

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Release date

September 2021

Region

India

Survey time period

September 2021

Number of respondents

1,000 respondents

Supplementary notes

Survey question: "If you could create a ‘perfect’ bundle of your subscriptions, would you pay more to include any of the below, either live, on-demand, or both?"

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