During a survey of consumers who own a smart TV or an internet TV device and watch a paid or free video streaming service in Italy during the second quarter of 2021, 48 percent of respondents said they liked video ads more than other ad types because they viewed video ads as being more engaging. This view was held by 60 percent of the Gen Z respondents, 42 percent of Millennials, and 55 percent of Boomers. Almost four out of 10 of all respondents said they preferred video ads because they found them to be more entertaining.
Reasons why smart TV owners from Italy liked video ads more than other ad types in 2nd quarter 2021, by generation
among consumers who own a smart TV or an internet TV device and watch a paid or free video streaming service
Supplementary notes
Definition of age groups: Gen Z: born after 1996 (under 25 years old); Millennials: born between 1983 and 1996 (25-38 years old); Gen X: born between 1967 and 1981 (39-54 years old); Boomers: born between 1948 and 1966 (55-73 years old).
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Criteo. (October 5, 2021). Reasons why smart TV owners from Italy liked video ads more than other ad types in 2nd quarter 2021, by generation [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1275466/italy-video-advertising/
Criteo. "Reasons why smart TV owners from Italy liked video ads more than other ad types in 2nd quarter 2021, by generation." Chart. October 5, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1275466/italy-video-advertising/
Criteo. (2021). Reasons why smart TV owners from Italy liked video ads more than other ad types in 2nd quarter 2021, by generation. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1275466/italy-video-advertising/
Criteo. "Reasons Why Smart Tv Owners from Italy Liked Video Ads More than Other Ad Types in 2nd Quarter 2021, by Generation." Statista, Statista Inc., 5 Oct 2021, https://www.statista.com/statistics/1275466/italy-video-advertising/
Criteo, Reasons why smart TV owners from Italy liked video ads more than other ad types in 2nd quarter 2021, by generation Statista, https://www.statista.com/statistics/1275466/italy-video-advertising/ (last visited January 08, 2025)
Reasons why smart TV owners from Italy liked video ads more than other ad types in 2nd quarter 2021, by generation [Graph], Criteo, October 5, 2021. [Online]. Available: https://www.statista.com/statistics/1275466/italy-video-advertising/
