Major mobile app ads noticed by adults in the U.S. 2021, by gender

Published by Statista Research Department, Jan 10, 2023
In a survey held in September 2021 in the United States, it was discovered that both 36 percent of female respondents and 36 percent of male respondents said they noticed video ads in mobile apps. Additionally, 24 percent of women and 26 percent of men noticed banner advertising in mobile apps.

Leading types of mobile app advertising noticed by adults in the United States as of September 2021, by gender

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Release date

October 2021

Region

United States

Survey time period

September 22, 2021

Number of respondents

2,003 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: "What types of ads do you notice in mobile apps?"

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Audio

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Environmental, social, and corporate governance (ESG)

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Artificial intelligence (AI)

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Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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