CTV ad fraud worldwide 2020-2024
In the second quarter of 2024, 19.4 percent of traffic to connected TV programmatic advertising was invalid worldwide, down from 14 percent a three years earlier.
Share of traffic to connected TV (CTV) programmatic advertising that was invalid worldwide in selected quarters between 2020 and 2024
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Basic Account
For single users
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Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
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The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Pixalate. (September 5, 2024). Share of traffic to connected TV (CTV) programmatic advertising that was invalid worldwide in selected quarters between 2020 and 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1275433/connected-tv-add-fraud-worldwide/
Pixalate. "Share of traffic to connected TV (CTV) programmatic advertising that was invalid worldwide in selected quarters between 2020 and 2024." Chart. September 5, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1275433/connected-tv-add-fraud-worldwide/
Pixalate. (2024). Share of traffic to connected TV (CTV) programmatic advertising that was invalid worldwide in selected quarters between 2020 and 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1275433/connected-tv-add-fraud-worldwide/
Pixalate. "Share of Traffic to Connected Tv (Ctv) Programmatic Advertising That Was Invalid Worldwide in Selected Quarters between 2020 and 2024." Statista, Statista Inc., 5 Sep 2024, https://www.statista.com/statistics/1275433/connected-tv-add-fraud-worldwide/
Pixalate, Share of traffic to connected TV (CTV) programmatic advertising that was invalid worldwide in selected quarters between 2020 and 2024 Statista, https://www.statista.com/statistics/1275433/connected-tv-add-fraud-worldwide/ (last visited November 21, 2024)
Share of traffic to connected TV (CTV) programmatic advertising that was invalid worldwide in selected quarters between 2020 and 2024 [Graph], Pixalate, September 5, 2024. [Online]. Available: https://www.statista.com/statistics/1275433/connected-tv-add-fraud-worldwide/