Connected TV ad viewability rates worldwide 2021-2022

Published by
Michele Majidi,
Jun 20, 2023
In the first half of 2022, the global viewability rate of connected TV (CTV) ads stood at 93.2 percent, meaning 93.2 percent of video ads displayed on CTV devices were in view in the measured period. This constituted the same value of that recorded in the first half of 2021. Connected TV had the highest viewability rates among all devices researched by the source.

Connected TV advertising viewability rates worldwide in 1st half 2021 and 1st half 2022

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Release date

September 2022

Region

Worldwide

Survey time period

H1 2021 and H1 2022

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Statistics on " Connected TV advertising in the United States "

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Other statistics that may interest you Connected TV advertising in the United States

Overview

4

Advertising spending

5

Market leaders

3

Marketer usage

6

Consumer insights

6

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Topics

Digital advertising in BrazilSocial media usage in BrazilAdvertising in BrazilAdvertising in MexicoMedia in Brazil
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