In the first half of 2022, the global viewability rate of connected TV (CTV) ads stood at 93.2 percent, meaning 93.2 percent of video ads displayed on CTV devices were in view in the measured period. This constituted the same value of that recorded in the first half of 2021. Connected TV had the highest viewability rates among all devices researched by the source.
Connected TV advertising viewability rates worldwide in 1st half 2021 and 1st half 2022
Characteristic
Share of ads in-view
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Business of Apps. (September 16, 2022). Connected TV advertising viewability rates worldwide in 1st half 2021 and 1st half 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1275340/connected-tv-advertising-viewability-worldwide/
Business of Apps. "Connected TV advertising viewability rates worldwide in 1st half 2021 and 1st half 2022." Chart. September 16, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1275340/connected-tv-advertising-viewability-worldwide/
Business of Apps. (2022). Connected TV advertising viewability rates worldwide in 1st half 2021 and 1st half 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1275340/connected-tv-advertising-viewability-worldwide/
Business of Apps. "Connected Tv Advertising Viewability Rates Worldwide in 1st Half 2021 and 1st Half 2022." Statista, Statista Inc., 16 Sep 2022, https://www.statista.com/statistics/1275340/connected-tv-advertising-viewability-worldwide/
Business of Apps, Connected TV advertising viewability rates worldwide in 1st half 2021 and 1st half 2022 Statista, https://www.statista.com/statistics/1275340/connected-tv-advertising-viewability-worldwide/ (last visited August 25, 2024)
Connected TV advertising viewability rates worldwide in 1st half 2021 and 1st half 2022 [Graph], Business of Apps, September 16, 2022. [Online]. Available: https://www.statista.com/statistics/1275340/connected-tv-advertising-viewability-worldwide/