According to a survey from March 2022, three in four U.S. households subscribed to a pay TV service. The vast majority of respondents said they watched TV on cable or satellite on a daily basis, while only one percent said that they have never watched content on pay TV services.
Distribution of pay TV consumers in the United States as of March 2022, by viewing frequency
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DeepIntent. (April 11, 2022). Distribution of pay TV consumers in the United States as of March 2022, by viewing frequency [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1275316/pay-tv-watching-frequency-us/
DeepIntent. "Distribution of pay TV consumers in the United States as of March 2022, by viewing frequency." Chart. April 11, 2022. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1275316/pay-tv-watching-frequency-us/
DeepIntent. (2022). Distribution of pay TV consumers in the United States as of March 2022, by viewing frequency. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1275316/pay-tv-watching-frequency-us/
DeepIntent. "Distribution of Pay Tv Consumers in The United States as of March 2022, by Viewing Frequency." Statista, Statista Inc., 11 Apr 2022, https://www.statista.com/statistics/1275316/pay-tv-watching-frequency-us/
DeepIntent, Distribution of pay TV consumers in the United States as of March 2022, by viewing frequency Statista, https://www.statista.com/statistics/1275316/pay-tv-watching-frequency-us/ (last visited January 09, 2025)
Distribution of pay TV consumers in the United States as of March 2022, by viewing frequency [Graph], DeepIntent, April 11, 2022. [Online]. Available: https://www.statista.com/statistics/1275316/pay-tv-watching-frequency-us/