According to a survey conducted in 2020, amongst current U.S. subscribers to video streaming services, nearly two-thirds stated that streaming companies could retain more customers by giving a price discount. Meanwhile, 54 percent of respondents thought streaming services could keep customers better by providing a larger library of movies.
Factors that keep video-on-demand subscribers in the United States in 2020
Characteristic
Share of respondents
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consumers with annual household incomes above 40,000 U.S. dollars
Method of interview
Online survey
Supplementary notes
Original question: "Is there anything that a service could do to keep you as a subscriber? How influential would the following things be in keeping you a subscriber of a service you were about to cancel?"
This statistic only shows the top box "very influential."
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PwC. (June 3, 2021). Factors that keep video-on-demand subscribers in the United States in 2020 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1275306/distribution-ways-streaming-companies-retain-customers-subscribers-us/
PwC. "Factors that keep video-on-demand subscribers in the United States in 2020." Chart. June 3, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1275306/distribution-ways-streaming-companies-retain-customers-subscribers-us/
PwC. (2021). Factors that keep video-on-demand subscribers in the United States in 2020. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1275306/distribution-ways-streaming-companies-retain-customers-subscribers-us/
PwC. "Factors That Keep Video-on-demand Subscribers in The United States in 2020." Statista, Statista Inc., 3 Jun 2021, https://www.statista.com/statistics/1275306/distribution-ways-streaming-companies-retain-customers-subscribers-us/
PwC, Factors that keep video-on-demand subscribers in the United States in 2020 Statista, https://www.statista.com/statistics/1275306/distribution-ways-streaming-companies-retain-customers-subscribers-us/ (last visited August 24, 2024)
Factors that keep video-on-demand subscribers in the United States in 2020 [Graph], PwC, June 3, 2021. [Online]. Available: https://www.statista.com/statistics/1275306/distribution-ways-streaming-companies-retain-customers-subscribers-us/
