According to the 2021 survey, sustainability and brand accessibility were the most significant factors that influenced Italian consumers during Black Friday. The sustainability factor came in first with 56 percent, followed by brand accessibility with 52 percent.
Most important factors encouraging Black Friday online shopping in Italy in 2021
*The insights are based on a survey of over 8,000 consumers worldwide across the U.S., UK, Australia, Germany, Italy, France, Israel, and Spain.
The original question was, 'Which of the following brand values would encourage you to make a purchase with a brand for Black Friday/Cyber Weekend? / The remaining percentages represent preference for the options "Brand that exhibits an innovative mindset" and "Brand that supports diversity and inclusion".'
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Outbrain. (September 14, 2021). Most important factors encouraging Black Friday online shopping in Italy in 2021 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1275287/factors-influencing-black-friday-purchases-italy/
Outbrain. "Most important factors encouraging Black Friday online shopping in Italy in 2021." Chart. September 14, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1275287/factors-influencing-black-friday-purchases-italy/
Outbrain. (2021). Most important factors encouraging Black Friday online shopping in Italy in 2021. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1275287/factors-influencing-black-friday-purchases-italy/
Outbrain. "Most Important Factors Encouraging Black Friday Online Shopping in Italy in 2021." Statista, Statista Inc., 14 Sep 2021, https://www.statista.com/statistics/1275287/factors-influencing-black-friday-purchases-italy/
Outbrain, Most important factors encouraging Black Friday online shopping in Italy in 2021 Statista, https://www.statista.com/statistics/1275287/factors-influencing-black-friday-purchases-italy/ (last visited January 08, 2025)
Most important factors encouraging Black Friday online shopping in Italy in 2021 [Graph], Outbrain, September 14, 2021. [Online]. Available: https://www.statista.com/statistics/1275287/factors-influencing-black-friday-purchases-italy/
