According to a survey carried out on holiday shoppers in the United States, 92 percent of respondents said brand trust was an important factor influencing their holiday season purchasing decisions. Local producers and stores were cited by 85 percent of respondents, while 76 percent mentioned environmentally and socially responsible brands.
Leading factors influencing purchasing decisions of holiday season shoppers in the United States as of October 2021
Highest ranked choices from a list of seven options. Survey question: "How important are each of the following when making your holiday purchase decisions?"
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PwC. (October 7, 2021). Leading factors influencing purchasing decisions of holiday season shoppers in the United States as of October 2021 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1275246/top-factors-holiday-purchasing-decisions-usa/
PwC. "Leading factors influencing purchasing decisions of holiday season shoppers in the United States as of October 2021." Chart. October 7, 2021. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1275246/top-factors-holiday-purchasing-decisions-usa/
PwC. (2021). Leading factors influencing purchasing decisions of holiday season shoppers in the United States as of October 2021. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1275246/top-factors-holiday-purchasing-decisions-usa/
PwC. "Leading Factors Influencing Purchasing Decisions of Holiday Season Shoppers in The United States as of October 2021." Statista, Statista Inc., 7 Oct 2021, https://www.statista.com/statistics/1275246/top-factors-holiday-purchasing-decisions-usa/
PwC, Leading factors influencing purchasing decisions of holiday season shoppers in the United States as of October 2021 Statista, https://www.statista.com/statistics/1275246/top-factors-holiday-purchasing-decisions-usa/ (last visited October 02, 2024)
Leading factors influencing purchasing decisions of holiday season shoppers in the United States as of October 2021 [Graph], PwC, October 7, 2021. [Online]. Available: https://www.statista.com/statistics/1275246/top-factors-holiday-purchasing-decisions-usa/