The most popular reason behind the decision to spend less on Black Friday in 2022 than 2021 was that consumers were worried that they would be faced with further price rises as a result of inflation in the future. 57 percent of respondents felt this way. Around two-fifths said they were reducing their budget because their financial situation had worsened over the past year.
Leading reasons for planning to spend less on Black Friday sales than in the previous year in Germany 2022
Characteristic
Share of respondents
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Survey participants who planned to spend less on Black Friday than last year
Method of interview
Online survey
Supplementary notes
The Survey demographic is representative of the population.
* Of the 2,005 survey participants, 41 percent were planning to spend less in 2022 than in 2021.
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idealo. (October 5, 2022). Leading reasons for planning to spend less on Black Friday sales than in the previous year in Germany 2022 [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1275211/smaller-black-friday-budget-germany/
idealo. "Leading reasons for planning to spend less on Black Friday sales than in the previous year in Germany 2022." Chart. October 5, 2022. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1275211/smaller-black-friday-budget-germany/
idealo. (2022). Leading reasons for planning to spend less on Black Friday sales than in the previous year in Germany 2022. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1275211/smaller-black-friday-budget-germany/
idealo. "Leading Reasons for Planning to Spend Less on Black Friday Sales than in The Previous Year in Germany 2022." Statista, Statista Inc., 5 Oct 2022, https://www.statista.com/statistics/1275211/smaller-black-friday-budget-germany/
idealo, Leading reasons for planning to spend less on Black Friday sales than in the previous year in Germany 2022 Statista, https://www.statista.com/statistics/1275211/smaller-black-friday-budget-germany/ (last visited July 23, 2024)
Leading reasons for planning to spend less on Black Friday sales than in the previous year in Germany 2022 [Graph], idealo, October 5, 2022. [Online]. Available: https://www.statista.com/statistics/1275211/smaller-black-friday-budget-germany/