The most popular reason behind the decision to spend more on Black Friday in 2022 than 2021 was that people thought prices would rise higher due to inflation, and so wanted to look for bargainss while they could. This was the response from 44 percent of respondents planning to spend more on Black Friday.
Leading reasons for planning to spend more on Black Friday sales than in the previous year in Germany 2022
Survey participants who planned to spend more on Black Friday than last year
Method of interview
Online survey
Supplementary notes
The Survey demographic is representative of the population.
* Of the 2,005 survey participants, 6 percent were planning to spend more on Black Friday in 2022 than in 2021.
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idealo. (October 5, 2022). Leading reasons for planning to spend more on Black Friday sales than in the previous year in Germany 2022 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1275201/larger-black-friday-budget-germany/
idealo. "Leading reasons for planning to spend more on Black Friday sales than in the previous year in Germany 2022." Chart. October 5, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1275201/larger-black-friday-budget-germany/
idealo. (2022). Leading reasons for planning to spend more on Black Friday sales than in the previous year in Germany 2022. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1275201/larger-black-friday-budget-germany/
idealo. "Leading Reasons for Planning to Spend More on Black Friday Sales than in The Previous Year in Germany 2022." Statista, Statista Inc., 5 Oct 2022, https://www.statista.com/statistics/1275201/larger-black-friday-budget-germany/
idealo, Leading reasons for planning to spend more on Black Friday sales than in the previous year in Germany 2022 Statista, https://www.statista.com/statistics/1275201/larger-black-friday-budget-germany/ (last visited January 08, 2025)
Leading reasons for planning to spend more on Black Friday sales than in the previous year in Germany 2022 [Graph], idealo, October 5, 2022. [Online]. Available: https://www.statista.com/statistics/1275201/larger-black-friday-budget-germany/
