Share of online video shopping watchers in the U.S. 2022

Published by

Nov 22, 2023

More than half of surveyed consumers in the United States watched videos to shop online as of June 2022. Almost 55 percent of respondents answered they had watched a live or pre-recorded video shopping event, whereas around 38 percent had not.

Percentage of online video shopping watchers among consumers in the United States in June 2022

Characteristic	Share of respondents
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Release date

October 2022

More information

Region

United States

Survey time period

June 1 to 15, 2022

Number of respondents

98,047 respondents

Supplementary notes

Original question: “Have you ever watched an online live or pre-recorded video shopping event?”

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