In 2021, consumer interest in livestream commerce was higher in the Asia Pacific region than in the rest of the world. According to a survey, 17 percent of APAC respondents said they had an appetite for shopping via influencer streams and video calls with sales assistants. In the United States, 14 percent of shoppers said the same, while Europe lagged with five percent.
Interest in livestream commerce from online shoppers worldwide as of April 2021, by region
consumers who shop online at least once a month; through influencer streams and video calls with sales assistants
Method of interview
Online interview
Supplementary notes
The study was conducted in the following 17 countries:
- Europe: United Kingdom, Spain, France, Netherlands, Germany.
- APAC: China, Japan, Thailand, Indonesia, Australia, India, Australia, India.
- LATAM: Brazil, Argentina, Mexico, Colombia, Mexico, Colombia.
- U.S.
- UAE.
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Wunderman Thompson Commerce. (July 2, 2021). Interest in livestream commerce from online shoppers worldwide as of April 2021, by region [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1275093/global-consumer-appetite-for-livestream-commerce/
Wunderman Thompson Commerce. "Interest in livestream commerce from online shoppers worldwide as of April 2021, by region." Chart. July 2, 2021. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1275093/global-consumer-appetite-for-livestream-commerce/
Wunderman Thompson Commerce. (2021). Interest in livestream commerce from online shoppers worldwide as of April 2021, by region. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1275093/global-consumer-appetite-for-livestream-commerce/
Wunderman Thompson Commerce. "Interest in Livestream Commerce from Online Shoppers Worldwide as of April 2021, by Region." Statista, Statista Inc., 2 Jul 2021, https://www.statista.com/statistics/1275093/global-consumer-appetite-for-livestream-commerce/
Wunderman Thompson Commerce, Interest in livestream commerce from online shoppers worldwide as of April 2021, by region Statista, https://www.statista.com/statistics/1275093/global-consumer-appetite-for-livestream-commerce/ (last visited December 31, 2024)
Interest in livestream commerce from online shoppers worldwide as of April 2021, by region [Graph], Wunderman Thompson Commerce, July 2, 2021. [Online]. Available: https://www.statista.com/statistics/1275093/global-consumer-appetite-for-livestream-commerce/
