During a 2021 survey carried out among social media users aged 16 to 34 from the United States, 27.6 percent of respondents stated that the endorsement from an influencer they trusted would make them most likely to consider buying a product. A social media ad directly from the brand ranked second, named by 25.1 percent of respondents.
Ad types most effective in targeting social media users in the United States as of April 2021
Original question: "Which of the following marketing techniques would make you most likely to consider buying a product?"
The source provides the following information about the respondents:
- age group split: 16-17 - 2.7 percent, 18-24 -29.1 percent, 25-34 - 68.2 percent;
- gender split: women - 57.2, men - 42.8 percent.
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GRIN. (April 21, 2021). Ad types most effective in targeting social media users in the United States as of April 2021 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1275040/ad-type-social-media-users-effective-usa/
GRIN. "Ad types most effective in targeting social media users in the United States as of April 2021." Chart. April 21, 2021. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1275040/ad-type-social-media-users-effective-usa/
GRIN. (2021). Ad types most effective in targeting social media users in the United States as of April 2021. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1275040/ad-type-social-media-users-effective-usa/
GRIN. "Ad Types Most Effective in Targeting Social Media Users in The United States as of April 2021." Statista, Statista Inc., 21 Apr 2021, https://www.statista.com/statistics/1275040/ad-type-social-media-users-effective-usa/
GRIN, Ad types most effective in targeting social media users in the United States as of April 2021 Statista, https://www.statista.com/statistics/1275040/ad-type-social-media-users-effective-usa/ (last visited November 23, 2024)
Ad types most effective in targeting social media users in the United States as of April 2021 [Graph], GRIN, April 21, 2021. [Online]. Available: https://www.statista.com/statistics/1275040/ad-type-social-media-users-effective-usa/
