Ad media influencing purchase processes of U.S. social media users 2021

Product discovery methods influencing social media users during the purchase process in the United States as of April 2021

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Release date

April 2021

Region

United States

Survey time period

April 21, 2021

Number of respondents

1,000 respondents

Age group

16-34 years

Supplementary notes

Original question: "Which of the following discovery methods typically influences you when you buy new products or services? (Check all that apply)"
The source provides the following information about the respondents:
- age group split: 16-17 - 2.7 percent, 18-24 -29.1 percent, 25-34 - 68.2 percent;
- gender split: women - 57.2, men - 42.8 percent.

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