During a 2021 survey carried out among social media users aged 16 to 34 from the United States, 57.3 percent of respondents stated that recommendations from friends or family members influenced them when buying new products or services. That was the most commonly named product discovery method, followed closely by social media with 54.7 percent.
Product discovery methods influencing social media users during the purchase process in the United States as of April 2021
Original question: "Which of the following discovery methods typically influences you when you buy new products or services? (Check all that apply)"
The source provides the following information about the respondents:
- age group split: 16-17 - 2.7 percent, 18-24 -29.1 percent, 25-34 - 68.2 percent;
- gender split: women - 57.2, men - 42.8 percent.
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GRIN. (April 21, 2021). Product discovery methods influencing social media users during the purchase process in the United States as of April 2021 [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1274948/media-influence-purchase-process-social-media-users-usa/
GRIN. "Product discovery methods influencing social media users during the purchase process in the United States as of April 2021." Chart. April 21, 2021. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1274948/media-influence-purchase-process-social-media-users-usa/
GRIN. (2021). Product discovery methods influencing social media users during the purchase process in the United States as of April 2021. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1274948/media-influence-purchase-process-social-media-users-usa/
GRIN. "Product Discovery Methods Influencing Social Media Users during The Purchase Process in The United States as of April 2021." Statista, Statista Inc., 21 Apr 2021, https://www.statista.com/statistics/1274948/media-influence-purchase-process-social-media-users-usa/
GRIN, Product discovery methods influencing social media users during the purchase process in the United States as of April 2021 Statista, https://www.statista.com/statistics/1274948/media-influence-purchase-process-social-media-users-usa/ (last visited December 27, 2024)
Product discovery methods influencing social media users during the purchase process in the United States as of April 2021 [Graph], GRIN, April 21, 2021. [Online]. Available: https://www.statista.com/statistics/1274948/media-influence-purchase-process-social-media-users-usa/
