Social media advertising in the Middle East and North Africa (MENA) region in 2023 attracted the highest spending among other the four presented formats at about 3.4 billion U.S. dollars. The total digital ad spending in the region stood at about 6.5 billion U.S. dollars in that year.
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Everything on "Digital market in the United Arab Emirates" in one document: edited and divided into chapters, including detailed references.
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Regional overview
Internet usage
Key indicators
Social media advertising
Consumer preferences
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