Traditional transactions were the most prominent in digital advertisement display spending in the Middle East and North Africa (MENA) region in 2020 at about 79 percent of total transactions. The total digital advertisement spending in the region was about 3.64 billion U.S. dollars in that year.
Distribution of digital display advertisement spending in the Middle East and North Africa region in 2020, by transaction type*
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IAB MENA. (September 22, 2021). Distribution of digital display advertisement spending in the Middle East and North Africa region in 2020, by transaction type* [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1274873/mena-share-of-digital-display-ad-spending-by-transaction-type/
IAB MENA. "Distribution of digital display advertisement spending in the Middle East and North Africa region in 2020, by transaction type*." Chart. September 22, 2021. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1274873/mena-share-of-digital-display-ad-spending-by-transaction-type/
IAB MENA. (2021). Distribution of digital display advertisement spending in the Middle East and North Africa region in 2020, by transaction type*. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1274873/mena-share-of-digital-display-ad-spending-by-transaction-type/
IAB MENA. "Distribution of Digital Display Advertisement Spending in The Middle East and North Africa Region in 2020, by Transaction Type*." Statista, Statista Inc., 22 Sep 2021, https://www.statista.com/statistics/1274873/mena-share-of-digital-display-ad-spending-by-transaction-type/
IAB MENA, Distribution of digital display advertisement spending in the Middle East and North Africa region in 2020, by transaction type* Statista, https://www.statista.com/statistics/1274873/mena-share-of-digital-display-ad-spending-by-transaction-type/ (last visited December 24, 2024)
Distribution of digital display advertisement spending in the Middle East and North Africa region in 2020, by transaction type* [Graph], IAB MENA, September 22, 2021. [Online]. Available: https://www.statista.com/statistics/1274873/mena-share-of-digital-display-ad-spending-by-transaction-type/