Traditional transactions were the most prominent in digital advertisement display spending in the Middle East and North Africa (MENA) region in 2020 at about 79 percent of total transactions. The total digital advertisement spending in the region was about 3.64 billion U.S. dollars in that year.
Distribution of digital display advertisement spending in the Middle East and North Africa region in 2020, by transaction type*
Characteristic
Share of spending
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IAB GCC. (September 22, 2021). Distribution of digital display advertisement spending in the Middle East and North Africa region in 2020, by transaction type* [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1274873/mena-share-of-digital-display-ad-spending-by-transaction-type/
IAB GCC. "Distribution of digital display advertisement spending in the Middle East and North Africa region in 2020, by transaction type*." Chart. September 22, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1274873/mena-share-of-digital-display-ad-spending-by-transaction-type/
IAB GCC. (2021). Distribution of digital display advertisement spending in the Middle East and North Africa region in 2020, by transaction type*. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1274873/mena-share-of-digital-display-ad-spending-by-transaction-type/
IAB GCC. "Distribution of Digital Display Advertisement Spending in The Middle East and North Africa Region in 2020, by Transaction Type*." Statista, Statista Inc., 22 Sep 2021, https://www.statista.com/statistics/1274873/mena-share-of-digital-display-ad-spending-by-transaction-type/
IAB GCC, Distribution of digital display advertisement spending in the Middle East and North Africa region in 2020, by transaction type* Statista, https://www.statista.com/statistics/1274873/mena-share-of-digital-display-ad-spending-by-transaction-type/ (last visited August 25, 2024)
Distribution of digital display advertisement spending in the Middle East and North Africa region in 2020, by transaction type* [Graph], IAB GCC, September 22, 2021. [Online]. Available: https://www.statista.com/statistics/1274873/mena-share-of-digital-display-ad-spending-by-transaction-type/