Best Buy Co.'s Black Friday digital advertising spending in the United States amounted to seven million U.S. dollars in 2020. This marked an almost one million decrease from the previous year. Target's digital ad spend amounted to five million, while Home Depot spent 3.5 million in Black Friday ads.
Black Friday digital advertising spending of major retailers in the United States in 2019 and 2020
(in million U.S. dollars)
Characteristic
2019
2020
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Pathmatics. (December 9, 2020). Black Friday digital advertising spending of major retailers in the United States in 2019 and 2020 (in million U.S. dollars) [Graph]. In Statista. Retrieved September 16, 2024, from https://www.statista.com/statistics/1274769/black-friday-digital-advertising-spending-retailers-usa/
Pathmatics. "Black Friday digital advertising spending of major retailers in the United States in 2019 and 2020 (in million U.S. dollars) ." Chart. December 9, 2020. Statista. Accessed September 16, 2024. https://www.statista.com/statistics/1274769/black-friday-digital-advertising-spending-retailers-usa/
Pathmatics. (2020). Black Friday digital advertising spending of major retailers in the United States in 2019 and 2020 (in million U.S. dollars) . Statista. Statista Inc.. Accessed: September 16, 2024. https://www.statista.com/statistics/1274769/black-friday-digital-advertising-spending-retailers-usa/
Pathmatics. "Black Friday Digital Advertising Spending of Major Retailers in The United States in 2019 and 2020 (in Million U.S. Dollars) ." Statista, Statista Inc., 9 Dec 2020, https://www.statista.com/statistics/1274769/black-friday-digital-advertising-spending-retailers-usa/
Pathmatics, Black Friday digital advertising spending of major retailers in the United States in 2019 and 2020 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1274769/black-friday-digital-advertising-spending-retailers-usa/ (last visited September 16, 2024)
Black Friday digital advertising spending of major retailers in the United States in 2019 and 2020 (in million U.S. dollars) [Graph], Pathmatics, December 9, 2020. [Online]. Available: https://www.statista.com/statistics/1274769/black-friday-digital-advertising-spending-retailers-usa/