Expenditure on terrestrial TV advertising in South Korea 2015-2024

Published by Statista Research Department, Sep 5, 2024

In 2022, spending on terrestrial TV advertisements amounted to around 1.38 trillion South Korean won. This represents an increase from the previous year. However, spending is forecast to fall again thereafter.

Advertising spending on terrestrial TV advertisements in South Korea from 2015 to 2022 with forecasts up to 2024 (in trillion South Korean won)

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Release date

January 2024

Region

South Korea

Survey time period

July to October 2023

Number of respondents

2,200 advertising companies

Method of interview

Face-to-face interviews, telephone interviews

Supplementary notes

* Forecast.

1,000 South Korean won equals 0.75 U.S. dollars or 0.67 euros as of September 2024.

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Television industry in South KoreaFilm industry in South Korea Cinemas in South KoreaStreaming in South KoreaTraditional media usage in South Korea
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