Familiarity with Netflix in the U.S. 2021

Published by
Julia Stoll,
Oct 14, 2022
The share of adults who thought they were very familiar with the popular SVOD platform Netflix amounted to 66 percent of the total adults interviewed online in the United States as of August 2021. Only two percent of respondents said they have never heard of the service.

Degree of familiarity with Netflix in the United States as of August 2021

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Release date

August 2021

Region

United States

Survey time period

August 9 to 13, 2021

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: "How familiar are you with the following streaming services? Netflix"

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Statistics on " Video streaming in the United States "

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Other statistics that may interest you Video streaming in the United States

Overview

8

Subscription video-on-demand

5

Ad-supported video streaming

7

Transactional video-on-demand

4

Hybrid video streaming

5

Virtual multichannel video programming distributors

4

Consumer behavior

6

Content

8

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Topics

Connected TV viewership in the United StatesTV signal technologiesOnline TV in the United StatesSmart and connected TVsSubscription video-on-demand in the United States
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