The year 2023 saw the continued decline of pay television subscriptions in India. Among the three television segments categorized under pay TV, cable television reduced to 62 million active subscriptions. Meanwhile, direct-to-home saw a slight decline while HITS subscription remained consistent. The decline in pay TV subscriptions can be attributed to users switching to free TV and/or digital streaming, as well as connected TVs.
Breakdown of television subscriptions in India from 2019 to 2023, by type
(in millions)
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FICCI, & EY. (March 12, 2024). Breakdown of television subscriptions in India from 2019 to 2023, by type (in millions) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1274651/india-television-subscriptions-by-type/
FICCI, und EY. "Breakdown of television subscriptions in India from 2019 to 2023, by type (in millions)." Chart. March 12, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1274651/india-television-subscriptions-by-type/
FICCI, EY. (2024). Breakdown of television subscriptions in India from 2019 to 2023, by type (in millions). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1274651/india-television-subscriptions-by-type/
FICCI, and EY. "Breakdown of Television Subscriptions in India from 2019 to 2023, by Type (in Millions)." Statista, Statista Inc., 12 Mar 2024, https://www.statista.com/statistics/1274651/india-television-subscriptions-by-type/
FICCI & EY, Breakdown of television subscriptions in India from 2019 to 2023, by type (in millions) Statista, https://www.statista.com/statistics/1274651/india-television-subscriptions-by-type/ (last visited December 21, 2024)
Breakdown of television subscriptions in India from 2019 to 2023, by type (in millions) [Graph], FICCI, & EY, March 12, 2024. [Online]. Available: https://www.statista.com/statistics/1274651/india-television-subscriptions-by-type/
