Leading disruptors of SEO performance worldwide 2023

Published by Statista Research Department, May 16, 2024
During a 2023 survey carried out among search engine optimization (SEO) professionals worldwide, 21 percent of respondents stated that generative AI (gen AI) was one of the main disruptors of SEO performance. Expertise, Experience, Authoritativeness & Trustworthiness (E-E-A-T) and trusted sources ranked second, named by 13.5 percent of respondents.

Leading disruptors of search engine optimization (SEO) performance worldwide as of August 2023

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Release date

August 2023

Region

Worldwide

Survey time period

as of August 2023

Number of respondents

3,890*

Special properties

among SEO professionals

Supplementary notes

* The source states that half of the respondents were from the United States.
The source does not provide the date of the survey. The date provided is the publication date.

The source does not specify the type of the survey.

Multiple answers were possible.

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Statistics on " Search advertising in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Search advertising in the United States

Spending

7

Market leaders

6

Metrics

6

Marketer perspectives

5

Consumer attitudes

8

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Topics

State of SEO strategies in FranceGoogleOnline advertising metricsOnline search market worldwideSearch advertising in the U.S.
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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For teams of up to 5 people
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per month, billed annually 1
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