During a 2021 survey carried out among search engine optimization (SEO) professionals worldwide, 5.3 percent of respondents stated all of their digital marketing budgets were dedicated to social media marketing. On the other hand, 9.1 percent said that none of their digital marketing budgets were dedicated to that channel.
Share of digital marketing budgets dedicated to selected channels worldwide as of June 2021
Channel
None
Little
Moderate
Most
All
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
among SEO professionals / matrix selection, one per row
Supplementary notes
Original question: "How do you allocate your digital marketing budget?"
The source provides the following information about the methodology: "This survey was sent to Search Engine Journal email subscribers and readers (majority), along with outreach to non-SEJ readers (minimal). Respondents are all SEO professionals from around the world. 61.4 percent are from the U.S. The survey collected data from April 30 to June 4, 2021."
Percentage points exceeding 100 percent are probably due to rounding.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Search Engine Journal. (August 26, 2021). Share of digital marketing budgets dedicated to selected channels worldwide as of June 2021 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1274437/digital-marketing-budget-worldwide/
Search Engine Journal. "Share of digital marketing budgets dedicated to selected channels worldwide as of June 2021." Chart. August 26, 2021. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1274437/digital-marketing-budget-worldwide/
Search Engine Journal. (2021). Share of digital marketing budgets dedicated to selected channels worldwide as of June 2021. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1274437/digital-marketing-budget-worldwide/
Search Engine Journal. "Share of Digital Marketing Budgets Dedicated to Selected Channels Worldwide as of June 2021." Statista, Statista Inc., 26 Aug 2021, https://www.statista.com/statistics/1274437/digital-marketing-budget-worldwide/
Search Engine Journal, Share of digital marketing budgets dedicated to selected channels worldwide as of June 2021 Statista, https://www.statista.com/statistics/1274437/digital-marketing-budget-worldwide/ (last visited July 27, 2024)
Share of digital marketing budgets dedicated to selected channels worldwide as of June 2021 [Graph], Search Engine Journal, August 26, 2021. [Online]. Available: https://www.statista.com/statistics/1274437/digital-marketing-budget-worldwide/
