During a 2021 survey carried out among search engine optimization (SEO) professionals worldwide, 5.3 percent of respondents stated all of their digital marketing budgets were dedicated to social media marketing. On the other hand, 9.1 percent said that none of their digital marketing budgets were dedicated to that channel.
Share of digital marketing budgets dedicated to selected channels worldwide as of June 2021
among SEO professionals / matrix selection, one per row
Supplementary notes
Original question: "How do you allocate your digital marketing budget?"
The source provides the following information about the methodology: "This survey was sent to Search Engine Journal email subscribers and readers (majority), along with outreach to non-SEJ readers (minimal). Respondents are all SEO professionals from around the world. 61.4 percent are from the U.S. The survey collected data from April 30 to June 4, 2021."
Percentage points exceeding 100 percent are probably due to rounding.
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Search Engine Journal. (August 26, 2021). Share of digital marketing budgets dedicated to selected channels worldwide as of June 2021 [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1274437/digital-marketing-budget-worldwide/
Search Engine Journal. "Share of digital marketing budgets dedicated to selected channels worldwide as of June 2021." Chart. August 26, 2021. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1274437/digital-marketing-budget-worldwide/
Search Engine Journal. (2021). Share of digital marketing budgets dedicated to selected channels worldwide as of June 2021. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1274437/digital-marketing-budget-worldwide/
Search Engine Journal. "Share of Digital Marketing Budgets Dedicated to Selected Channels Worldwide as of June 2021." Statista, Statista Inc., 26 Aug 2021, https://www.statista.com/statistics/1274437/digital-marketing-budget-worldwide/
Search Engine Journal, Share of digital marketing budgets dedicated to selected channels worldwide as of June 2021 Statista, https://www.statista.com/statistics/1274437/digital-marketing-budget-worldwide/ (last visited December 27, 2024)
Share of digital marketing budgets dedicated to selected channels worldwide as of June 2021 [Graph], Search Engine Journal, August 26, 2021. [Online]. Available: https://www.statista.com/statistics/1274437/digital-marketing-budget-worldwide/
