Share of voice assistants users in Germany 2021, by platform and age group

Published by
Bergur Thormundsson,
Mar 3, 2023
In 2021, Alexa and Siri were the most popular voice assistants in Germany, a survey showed. Siri was more popular among young voice assistant users, with a penetration rate of 49 percent among respondents between 18 and 24 years old. In turn, Alexa was preferred by older users, with around half of 35+ German respondents using it.

Voice assistant usage in Germany in 2021, by product and age group

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Release date

June 2021

Region

Germany

Survey time period

May 2021

Number of respondents

1,031 respondents

Age group

18 years and older

Special properties

current users of voice assistants

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