Share of voice assistants users in the UK 2021, by platform and age group

Published by
Bergur Thormundsson,
Mar 3, 2023
In 2021, Amazon Alexa was overall the most popular voice assistant in the United Kingdom, a survey revealed. Seventy-one percent of respondents aged between 55 and 64 years old reported to use the voice assistant provided by Amazon, although only 32 percent of voice assistant respondents between 18 and 24 years old stated the same. Younger users showed a stronger preference for Siri, the voice assistant of Apple.

Voice assistant usage in the United Kingdom (UK) in 2021, by product and age group

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Release date

June 2021

Region

United Kingdom

Survey time period

May 2021

Number of respondents

1,178 respondents

Age group

18 years and older

Special properties

current users of voice assistants

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