A survey carried out in 2021 showed that 31 percent of U.S. Amazon users considered sponsored ads of the marketplace helpful, while another 11.5 percent found the displayed ads aligned with their shopping habits. Nearly one in five Amazon users had a more negative opinion and found them distracting.
Opinions of U.S. online shoppers about Amazon's sponsored ads in 2021
Characteristic
Share of respondents
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adults who have purchased a product on Amazon within the last 24 months
Method of interview
Questionnaire
Supplementary notes
The survey has a margin of error of 2.2 percentage points. All numbers have been rounded.
The respondent pool encompassed all age ranges and income levels as well as Prime and non-Prime members to provide a true snapshot of what the overall market wants from retail experiences.
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Feedvisor. (October 27, 2021). Opinions of U.S. online shoppers about Amazon's sponsored ads in 2021 [Graph]. In Statista. Retrieved July 28, 2024, from https://www.statista.com/statistics/1274299/opinions-about-amazon-sponsored-ads-united-states/
Feedvisor. "Opinions of U.S. online shoppers about Amazon's sponsored ads in 2021." Chart. October 27, 2021. Statista. Accessed July 28, 2024. https://www.statista.com/statistics/1274299/opinions-about-amazon-sponsored-ads-united-states/
Feedvisor. (2021). Opinions of U.S. online shoppers about Amazon's sponsored ads in 2021. Statista. Statista Inc.. Accessed: July 28, 2024. https://www.statista.com/statistics/1274299/opinions-about-amazon-sponsored-ads-united-states/
Feedvisor. "Opinions of U.S. Online Shoppers about Amazon's Sponsored Ads in 2021." Statista, Statista Inc., 27 Oct 2021, https://www.statista.com/statistics/1274299/opinions-about-amazon-sponsored-ads-united-states/
Feedvisor, Opinions of U.S. online shoppers about Amazon's sponsored ads in 2021 Statista, https://www.statista.com/statistics/1274299/opinions-about-amazon-sponsored-ads-united-states/ (last visited July 28, 2024)
Opinions of U.S. online shoppers about Amazon's sponsored ads in 2021 [Graph], Feedvisor, October 27, 2021. [Online]. Available: https://www.statista.com/statistics/1274299/opinions-about-amazon-sponsored-ads-united-states/