A July 2021 survey of internet users in leading online markets found that 43 percent of all respondents followed some type of social media influencer. The United Arab Emirates (UAE) was the highest ranking country at 75 percent, followed by Indonesia at 73 percent and India at 71 percent. In contrast, ranking last were Germany at 25 percent and the U.K. at 22 percent influencer follow rate respectively.
Share of internet users in selected countries who follow any type of social media influencer as of July 2021
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Original question: "An 'influencer' is a person who has a large following on social media, and who often uses their platform to promote and recommend products and services. What type of influencers do you follow on any social media accounts (e.g. Instagram, Twitter, TikTok, Facebook etc.).? Please select all that apply. (% who follow any type"
Citation formats
Stacy Jo Dixon
Research expert covering social media usage worldwide
Learn more about how Statista can support your business.
YouGov. (October 22, 2021). Share of internet users in selected countries who follow any type of social media influencer as of July 2021 [Graph]. In Statista. Retrieved April 28, 2025, from https://www.statista.com/statistics/1274296/global-internet-user-follow-any-social-media-influencer/
YouGov. "Share of internet users in selected countries who follow any type of social media influencer as of July 2021." Chart. October 22, 2021. Statista. Accessed April 28, 2025. https://www.statista.com/statistics/1274296/global-internet-user-follow-any-social-media-influencer/
YouGov. (2021). Share of internet users in selected countries who follow any type of social media influencer as of July 2021. Statista. Statista Inc.. Accessed: April 28, 2025. https://www.statista.com/statistics/1274296/global-internet-user-follow-any-social-media-influencer/
YouGov. "Share of Internet Users in Selected Countries Who Follow Any Type of Social Media Influencer as of July 2021." Statista, Statista Inc., 22 Oct 2021, https://www.statista.com/statistics/1274296/global-internet-user-follow-any-social-media-influencer/
YouGov, Share of internet users in selected countries who follow any type of social media influencer as of July 2021 Statista, https://www.statista.com/statistics/1274296/global-internet-user-follow-any-social-media-influencer/ (last visited April 28, 2025)
Share of internet users in selected countries who follow any type of social media influencer as of July 2021 [Graph], YouGov, October 22, 2021. [Online]. Available: https://www.statista.com/statistics/1274296/global-internet-user-follow-any-social-media-influencer/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
