A July 2021 survey of internet users in leading online markets found that 43 percent of all respondents followed some type of social media influencer. The United Arab Emirates (UAE) was the highest ranking country at 75 percent, followed by Indonesia at 73 percent and India at 71 percent. In contrast, ranking last were Germany at 25 percent and the U.K. at 22 percent influencer follow rate respectively.
Share of internet users in selected countries who follow any type of social media influencer as of July 2021
Original question: "An 'influencer' is a person who has a large following on social media, and who often uses their platform to promote and recommend products and services. What type of influencers do you follow on any social media accounts (e.g. Instagram, Twitter, TikTok, Facebook etc.).? Please select all that apply. (% who follow any type"
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YouGov. (October 22, 2021). Share of internet users in selected countries who follow any type of social media influencer as of July 2021 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1274296/global-internet-user-follow-any-social-media-influencer/
YouGov. "Share of internet users in selected countries who follow any type of social media influencer as of July 2021." Chart. October 22, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1274296/global-internet-user-follow-any-social-media-influencer/
YouGov. (2021). Share of internet users in selected countries who follow any type of social media influencer as of July 2021. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1274296/global-internet-user-follow-any-social-media-influencer/
YouGov. "Share of Internet Users in Selected Countries Who Follow Any Type of Social Media Influencer as of July 2021." Statista, Statista Inc., 22 Oct 2021, https://www.statista.com/statistics/1274296/global-internet-user-follow-any-social-media-influencer/
YouGov, Share of internet users in selected countries who follow any type of social media influencer as of July 2021 Statista, https://www.statista.com/statistics/1274296/global-internet-user-follow-any-social-media-influencer/ (last visited December 21, 2024)
Share of internet users in selected countries who follow any type of social media influencer as of July 2021 [Graph], YouGov, October 22, 2021. [Online]. Available: https://www.statista.com/statistics/1274296/global-internet-user-follow-any-social-media-influencer/
