Promotions and discounts offered to Amazon Prime users encourage shopping on the popular marketplace. According to a 2021 survey, 31 percent of U.S. Prime members spent on average between 51 and 100 U.S. dollars a month on Amazon. Another 26 percent of respondents did not spend over 50 U.S. dollars each month, while 23 percent of U.S. Prime users reported average spending of 101 to 200 U.S. dollars.
Average monthly spending of Prime members on Amazon in the U.S. in 2021, by spending range
adults who have purchased a product on Amazon within the last 24 months
Method of interview
Online survey
Supplementary notes
The survey has a margin of error of 2.2 percentage points. All numbers have been rounded.
The respondent pool encompassed all age ranges and income levels as well as Prime and non-Prime members to provide a true snapshot of what the overall market wants from retail experiences.
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Feedvisor. (October 27, 2021). Average monthly spending of Prime members on Amazon in the U.S. in 2021, by spending range [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1274279/monthly-spending-on-prime-amazon-users-united-states/
Feedvisor. "Average monthly spending of Prime members on Amazon in the U.S. in 2021, by spending range." Chart. October 27, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1274279/monthly-spending-on-prime-amazon-users-united-states/
Feedvisor. (2021). Average monthly spending of Prime members on Amazon in the U.S. in 2021, by spending range. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1274279/monthly-spending-on-prime-amazon-users-united-states/
Feedvisor. "Average Monthly Spending of Prime Members on Amazon in The U.S. in 2021, by Spending Range." Statista, Statista Inc., 27 Oct 2021, https://www.statista.com/statistics/1274279/monthly-spending-on-prime-amazon-users-united-states/
Feedvisor, Average monthly spending of Prime members on Amazon in the U.S. in 2021, by spending range Statista, https://www.statista.com/statistics/1274279/monthly-spending-on-prime-amazon-users-united-states/ (last visited December 22, 2024)
Average monthly spending of Prime members on Amazon in the U.S. in 2021, by spending range [Graph], Feedvisor, October 27, 2021. [Online]. Available: https://www.statista.com/statistics/1274279/monthly-spending-on-prime-amazon-users-united-states/