As of January 2023, sports teams posted on average 18 times per week on social media platform Instagram. Media organizations published an average of 12.2 posts per week, and retail companies posted 5.7 times. Overall, the average number of posts per week on Instagram for all combined industries was 4.7 posts.
Number of of Instagram posts per week in 2023, by vertical
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According to the source: "we provide a representative sample of organic and paid posts from national and international companies in each industry by selecting 150 companies at random from each industry in our database of over 200,000 companies. Companies selected had active presences on Facebook, Instagram, and Twitter as of January 2023, and had Facebook fan counts between 25,000 and 1,000,000 and minimum Instagram and Twitter followers of 1,000 as of the same date."
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Rival IQ. (February 28, 2024). Number of of Instagram posts per week in 2023, by vertical [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1274173/posts-per-day-by-vertical-instagram/
Rival IQ. "Number of of Instagram posts per week in 2023, by vertical." Chart. February 28, 2024. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1274173/posts-per-day-by-vertical-instagram/
Rival IQ. (2024). Number of of Instagram posts per week in 2023, by vertical. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1274173/posts-per-day-by-vertical-instagram/
Rival IQ. "Number of of Instagram Posts per Week in 2023, by Vertical." Statista, Statista Inc., 28 Feb 2024, https://www.statista.com/statistics/1274173/posts-per-day-by-vertical-instagram/
Rival IQ, Number of of Instagram posts per week in 2023, by vertical Statista, https://www.statista.com/statistics/1274173/posts-per-day-by-vertical-instagram/ (last visited July 23, 2024)
Number of of Instagram posts per week in 2023, by vertical [Graph], Rival IQ, February 28, 2024. [Online]. Available: https://www.statista.com/statistics/1274173/posts-per-day-by-vertical-instagram/
