Preferred ways to shop online in Germany 2021, by category

Published by
Koen van Gelder,
Jul 11, 2023
In a survey to understand Germans' online consumer behavior, a stunning 45 percent of respondents fancy buying appliances online and having them shipped home. As of July 2021, pick up in-store and curbside followed in terms of preference, with pickup at a collection point being the least popular across most product categories.

Most popular ways to purchase online in Germany 2021, by selected categories

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Release date

August 2021

Region

Germany

Survey time period

July 2021

Number of respondents

5,000 consumers across 10 countries

Supplementary notes

The original question posed in the survey was: 'What is your preferred way of getting the following product types?'
This statistic excludes the following answer option: 'Buy in store'.

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Statistics on " Fashion e-commerce in Germany "

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Other statistics that may interest you Fashion e-commerce in Germany

Overview

4

Fashion e-commerce companies

6

Zalando

6

Second hand fashion

5

Social media and online fashion

5

Consumer behavior

8

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Topics

Fashion e-commerce in GermanyFashion e-commerce in the United StatesOnline retailers in GermanyFast fashion in EuropeFashion e-commerce in Spain
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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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For single users
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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