Over-the-top (OTT) media penetration rate in the United Arab Emirates (UAE) in 2020 was about 59 percent among millennials. The total advertising expenditure in the Middle East and North Africa (MENA) region fell by 22 percent in 2020.
Over-the-top media penetration rate in the United Arab Emirates from 2017 to 2020, by generation
Characteristic
Gen Z
Millennials
Baby boomers
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Ipsos. (May 17, 2021). Over-the-top media penetration rate in the United Arab Emirates from 2017 to 2020, by generation [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1274141/uae-ott-penetration-rate-by-generation/
Ipsos. "Over-the-top media penetration rate in the United Arab Emirates from 2017 to 2020, by generation." Chart. May 17, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1274141/uae-ott-penetration-rate-by-generation/
Ipsos. (2021). Over-the-top media penetration rate in the United Arab Emirates from 2017 to 2020, by generation. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1274141/uae-ott-penetration-rate-by-generation/
Ipsos. "Over-the-top Media Penetration Rate in The United Arab Emirates from 2017 to 2020, by Generation." Statista, Statista Inc., 17 May 2021, https://www.statista.com/statistics/1274141/uae-ott-penetration-rate-by-generation/
Ipsos, Over-the-top media penetration rate in the United Arab Emirates from 2017 to 2020, by generation Statista, https://www.statista.com/statistics/1274141/uae-ott-penetration-rate-by-generation/ (last visited July 22, 2024)
Over-the-top media penetration rate in the United Arab Emirates from 2017 to 2020, by generation [Graph], Ipsos, May 17, 2021. [Online]. Available: https://www.statista.com/statistics/1274141/uae-ott-penetration-rate-by-generation/