Social media post engagement 2021-2023

Average engagement rate per post on selected social media platforms from 2021 to 2023

CharacteristicTikTokInstagramFacebookX/Twitter
2021 4.53% 0.85% 0.15% 0.05%
2022 3.6% 0.7% 0.15% 0.05%
2023 2.65% 0.7% 0.15% 0.05%
Created with Highcharts 7.2.2Average engagement rate per post4.53%4.53%3.6%3.6%2.65%2.65%0.85%0.85%0.7%0.7%0.7%0.7%0.15%0.15%0.15%0.15%0.15%0.15%0.05%0.05%0.05%0.05%0.05%0.05%TikTokInstagramFacebookX/Twitter202120222023
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Release date

February 2024

Region

Worldwide

Survey time period

January 2021 to December 2023

Special properties

Facebook, Instagram, Twitter, and TikTok posts, including comments, reactions, and shares

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