According to a global report conducted between January 2021 and December 2023, TikTok had the highest engagement rate per post when compared to Instagram, Facebook, and X (formerly Twitter). Overall, TikTok's average engagement rate per post was 2.65 percent in 2023. Instagram's engagement rate stood at 0.7 percent in 2023, and Facebook's stood at 0.15 percent.
Average engagement rate per post on selected social media platforms from 2021 to 2023
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Socialinsider. (February 5, 2024). Average engagement rate per post on selected social media platforms from 2021 to 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1274133/engagement-rate-per-post-social-media/
Socialinsider. "Average engagement rate per post on selected social media platforms from 2021 to 2023." Chart. February 5, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1274133/engagement-rate-per-post-social-media/
Socialinsider. (2024). Average engagement rate per post on selected social media platforms from 2021 to 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1274133/engagement-rate-per-post-social-media/
Socialinsider. "Average Engagement Rate per Post on Selected Social Media Platforms from 2021 to 2023." Statista, Statista Inc., 5 Feb 2024, https://www.statista.com/statistics/1274133/engagement-rate-per-post-social-media/
Socialinsider, Average engagement rate per post on selected social media platforms from 2021 to 2023 Statista, https://www.statista.com/statistics/1274133/engagement-rate-per-post-social-media/ (last visited December 30, 2024)
Average engagement rate per post on selected social media platforms from 2021 to 2023 [Graph], Socialinsider, February 5, 2024. [Online]. Available: https://www.statista.com/statistics/1274133/engagement-rate-per-post-social-media/
